Webinar: Find the Tension Behind the Frustration:
A Toolkit for Product & Tech Leaders
25 September 2025 | 12:00 noon (BST) | 50 minutes | Online (Live)
Join the conversation!
If you’re a product or tech leader, you know the feeling of being caught between competing forces - stakeholder wants, user or business needs, and what’s actually feasible. That’s the Triangle of Tension.
In this interactive, practitioner-led webinar, you’ll diagnose your unique tension, uncover the hidden forces behind it, and explore how to turn that friction into progress.
This isn’t about abstract theory. It’s about giving you the language, tools, and peer insights to understand your tension, so you can lead with more clarity, alignment, and intent.
Who’s it for?
Anyone involved in producing features or products. From Product to Technology leaders, and everyone in-between.
What you’ll gain...
Actionable insights tailored to your organisation, practical next steps, and a clear understanding of how you can begin to navigate your newly understood tension.
Reserve your spot now and start making friends with your tension
- Agenda
- Intro
The Triangle of Tension and why it matters for leaders.
- Interactive Discussions
Explore two real-world case studies to see how the Triangle of Tension plays out in practice. This is your chance to learn from real-world examples and discuss challenges with your peers.
- Wrap up
Key takeaways and closing thoughts.

Facilitators

Together, they’ve explored this topic across a national event series, from Agile on the Beach to the upcoming Fast Flow Conference. This webinar brings their toolkit to life for a product and tech leadership audience.
What You’ll Gain from this session
Understand the shape of your tension and what it drives
Learn from real-world case studies relevant to product and tech leadership
Insights
Indentify productive vs destructive tension, and where to focus next
Practical Tools
Leave wtih a tangible framework for diagnosing and navigating tension
Book a call with us
How is Armakuni different?
We show people what good looks like (because we have experienced it, many times). We put metrics on the landscape to help understand where we need to focus and demonstrate the change. We enable your people to deliver the change, through coaching and pair programming. Success for us is stepping back out of a modern cloud native engineering/technology/digital function.
What is Armakuni Insights?
Many of our clients do not have the insights to help them really see what is going on within technology. A technology practice within an organisation is a function of its people, teams, organisational structures, leadership, technical direction and strategic direction. No 2 organisations are the same, and their ability to perform is dependant on so many intangible factors. We’ve created a series of exercises based on industry best practices to help you better articulate the true state of your team. By using a combination of quantitative, data-driven metrics, as well as qualitative insights, we provide your teams with a sense of their strengths and areas for improvement.
What is Armakuni Way?
The AK way is a collection of approaches for “delivery with engineering agility” that we have used for many years as a baseline when we are engaging with clients. It’s not meant to be a fixed approach model, nor is it the only way we work - as we all know, operating in the world of software is about adaptation and pragmatism - but these approaches have served us well across a range of industries, projects and engagements, and are constantly evolving. If the client/team/dept we are working with doesn’t have a practice in place for any of these practices, then we have something to fall back on.
How will you work with us?
Most of our engagements with clients are about helping them change how they deliver technology, whether helping with the adoption of scalable microservices, or building self serve infrastructure platforms. However, in the most part we are helping our clients adopt the mindset, practices and approaches that will enable this approach beyond our time onsite - modern, cloud native engineering practices. Alongside this, we enable the change of the technology function as a whole (structurally) and how the technology function interacts with the rest of the business - whether that’s with business functions, governance, audit/security and others. Below is a “typical” engagement model, but our approaches and modular/productised and so we often just do one part of this. Step 1 - Understand the landscape/topography In order to work with a client, we need to understand what is going on in their organisation, with an external focus/viewpoint. Step 2 - Start to plan the roadmap Once we have a view on where the organisation is at, we start to work with leadership on where they are trying to get to, aligning to the organisation strategy and/or the engineering/technology strategy, and build out a roadmap. Step 3 - Educate In an ideal world, the entirety of the (technology) organisation understands what we are trying to achieve. Typically we find that there is a lot of “unconscious incompetence” - ie people don’t know what the don’t know - so we run sessions/workshops to demonstrate hands on what good looks like. This aligns the whole organisation to the approaches and mindset that we are trying to distil into the teams - and “should” create a sense of desire around that end goal. Step 4 - Start to drive change This can take many forms, but all are based around coaching individuals or teams through the change. Example: An Engineering Accelerator: we embed a pair of experienced practitioners into a team to coach and pair (rotating round your team) for 3 months, shaping that team into a modern cloud native engineering mindset and ensuring that the practices are embedded and desired by the team, not a chore. Step 5 - Observe, Orientate, Decide, Act Constant observation, sensing of what is working, what is not, learning and adapting as we go.
How do you measure business outcomes?
At a technology/implementation level, Armakuni uses the Dora research and metrics, based on over 12 years of surveys, research and data collation, to benchmark and guide technology performance metrics to business outcomes. We combine this with our Engineering Insights which helps us look at broader environmental metrics - capabilities, approaches, psychological safety, cognitive load - all significant factors in a function's ability to respond to business/organisational needs. At a more holistic/contextual level, we identify the symptoms/issues that the broader business is experiencing and tie these back to the metrics we gather so we can demonstrate change over time.






